Diesel X Dust is a North Carolina-based branding and design agency passionate about launching, rejuvenating, and propelling brands. Our goal is to create lasting and meaningful relationships between our client's brand and their audience through strategic thinking and intelligent design. We accomplish this by crafting stories that touch people personally, bringing together culture and brand.

Our Approach

There isn't a one-size-fits-all formula for success. We shape our team and process around each client, from start-ups just finding their feet to established companies with decades of brand equity. Each assignment is unique and should be measured against an individual set of objectives.

Strategy

Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as the point of reference and blueprint for execution. Without it, even good design and content run the risk of becoming a hit-or-miss expense.

We work closely alongside our clients to gain the insights that underpin a strategic framework. Through workshops, interviews, and other information-gathering exercises, we crystallize key brand tenets and define their unique position in the world.
‍
BRAND STRATEGY  |  CONTENT STRATEGY  |  SOCIAL STRATEGY  | PRODUCT STRATEGY

Brand Identity

Whether we're crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. Our team of writers and designers work hand-in-hand to develop an identity that encapsulates our client's brand, differentiates them from their competition, and makes a lasting impression on their audience.
‍
IDENTITY SYSTEMS  |  GUIDELINES  |  DESIGN/VISUAL LANGUAGE  |  NAMING  |  MESSAGING/VOICE

Brand Engagement

We combine strong visuals and powerful storytelling to build awareness, create conversation, and drive brand consideration. Whether we're architecting a digital platform, designing retail touchpoints, or crafting branded content, we extend the same set of visual and tonal principles to ensure a cohesive, consistent and memorable brand experience.

‍WEBSITE DESIGN  |  USER INTERFACE DESIGN  |  USER EXPERIENCE DESIGN  |  SOCIAL CAMPAIGNS  |  E-COMMERCE  |  CONTENT DEVELOPMENT  |  WEB APPS  |  MOBILE DESIGN |  VIDEO  |  BRAND COLLATERAL  |  PRODUCT DESIGN  |  PACKAGING DESIGN  |  RETAIL ENVIRONMENT DESIGN